Tag Archives: advertising

Learn stuff

I swear to you all I am not going to turn this into an app review blog. Lord knows we have enough of those already. But from time to time, a great app will come along with a clear vision, great functionality, and a wicked cool website promoting their wares. And I’m not going to dismiss such creativity; I plan on learning from it.

Winston Churchill once said, “Personally, I’m always ready to learn, although I do not always like being taught.”

church

We are taught lessons and concepts and facts in school and college, from parents hopefully, and possibly a mentor. For me personally, it’s way more fun to be an astute observer, and learn from real life experiences. I’ve learned quite a bit from app developers and designers, and picked up a few more things from the good folks at Busy Cursor Software, the makers of Minneapolis’ Train Brain App. The app was developed by Andy Atkinson and designer Nate Kadlac.

Essentially the app brings the Minneapolis Light Rail schedule to life, with a very slick User Interface. It’s hard to make train schedules look sexy, but these guys came pretty close.
brain

Most importantly , it works. But the biggest lesson I’ve learned was just how important a promotional website specific to the app is. Train Brain’s is clear and concise, looks sharp, and has a couple effective and simple features. The site basically consists of 4 sections: 1) Features, 2) Screenshots, 3) Support, 4) FAQs. That’s it. I think one of the coolest parts is their support/feedback section powered by User Voice. This allows all of their users to provide feedback or suggest ideas, and quite a few have. It’s an excellent way to stay connected with your users , so you can continually provide a rich and meaningful user experience.

With that said, we’ve secured our app domain for two years from GoDaddy for $21.74.
Now we just need content and design…

App Website – $21.74

Frypan

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Filed under advertising, app, app store, iphone, Marketing, technology

Social Media Push

Wikipedia defines the Niche Market as “the subset of the market on which a specific product is focusing on.” Our utility iPhone App certainly will be a niche app (more on the app later,) focusing on a large subset of the Minneapolis Market. We’re certainly not creating hits like the dudes at TapTapTap. By the way, you should really buy their latest app Voices. It’s the most fun I’ve had for 99 cents in a long time.

Voices

According to Positive Space our app has to be one of two things; Scarce or Ubiquitous. “For scarcity to work, you need to be the only application that solves the problem of your users,” says Positive Space. While companies like Smule and TapTapTap excel at Ubiquity, Frypan must find a marriage between relevance and scarcity.

scarce

The importance of a keen marketing strategy for a niche product started to become more clear to me by the day. We’re not going to shoot to the top of the App Store by catching fire and going viral like Voices (though that’d be super sweet). There’s clearly an inherent risk is trying to produce something for a niche market, yet you can limit some of the downside with a sharp focus on the marketing.

Since I’m not actually developing the application, my time is better utilized exploring social media marketing. It’s time consuming, but it’s also free. And right now, we love free. Marketing Profs is an incredible resource for any developer, entrepreneur, or human. Their FREE Social Media Marketing Kit has been invaluable to me as I try to filter through all of the filth online regarding the topic. Since we have no advertising budget, I’ve decided to use four common Social Media outlets to market our app; Blogs, Twitter, Facebook, and LinkedIN.

According to Business Wired, measuring the ROI of Social Media is the “million dollar question.” I’ll do my best to follow our progress using these tools, and will welcome any and all feedback or thoughts about the Social Media outlets in question. If you came to this blog as a result of social media, then we’re off to a good start.

WordPress Blog: $0.00
Facebook: $0.00
Linkedin: $0.00
Twitter: $0.00

Total Marketing Cost: $0.00

Frypan

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