Wikipedia defines the Niche Market as “the subset of the market on which a specific product is focusing on.” Our utility iPhone App certainly will be a niche app (more on the app later,) focusing on a large subset of the Minneapolis Market. We’re certainly not creating hits like the dudes at TapTapTap. By the way, you should really buy their latest app Voices. It’s the most fun I’ve had for 99 cents in a long time.
According to Positive Space our app has to be one of two things; Scarce or Ubiquitous. “For scarcity to work, you need to be the only application that solves the problem of your users,” says Positive Space. While companies like Smule and TapTapTap excel at Ubiquity, Frypan must find a marriage between relevance and scarcity.
The importance of a keen marketing strategy for a niche product started to become more clear to me by the day. We’re not going to shoot to the top of the App Store by catching fire and going viral like Voices (though that’d be super sweet). There’s clearly an inherent risk is trying to produce something for a niche market, yet you can limit some of the downside with a sharp focus on the marketing.
Since I’m not actually developing the application, my time is better utilized exploring social media marketing. It’s time consuming, but it’s also free. And right now, we love free. Marketing Profs is an incredible resource for any developer, entrepreneur, or human. Their FREE Social Media Marketing Kit has been invaluable to me as I try to filter through all of the filth online regarding the topic. Since we have no advertising budget, I’ve decided to use four common Social Media outlets to market our app; Blogs, Twitter, Facebook, and LinkedIN.
According to Business Wired, measuring the ROI of Social Media is the “million dollar question.” I’ll do my best to follow our progress using these tools, and will welcome any and all feedback or thoughts about the Social Media outlets in question. If you came to this blog as a result of social media, then we’re off to a good start.
WordPress Blog: $0.00
Total Marketing Cost: $0.00